Meta description do's and don'ts

Some SEO tips about meta descriptions:

Do:

• Include your keywords.
• Write compelling, informative and concise.
• Describe your content honestly.
• If there are different sections in the description, identify and separate them clearly.

Don’t:

• Reuse the same “boilerplate” description on several pages.
• Duplicate information from the page title.
• Use more than 160 characters.
• Simply reuse AdWords ads.
• Write a meta description in every case. For example, a page listing dozens of blog entries targeting many different keywords might be better of with the SE-generated snippet of text surrounding the users search phrase.